“The Bleach hair revolution has come to define a generation of post-noughties London” The Standard
Why we love it
The capital's coolest hair has come to the West End! Bleach, the cult East London salon, opened their newest spot in uber-trendy Soho in mid-2015. Described by The Standard as “almost single-handedly responsible for the capital’s en-masse adoption of rainbow-tinted tips”, and recommended as Tatler’s ‘Best Salon for A New You’ it’s little wonder Alex Brownsell and Sam Teasdale boast an impressive list of celeb clients. Vibrant and rebellious, Bleach is synonymous with colour expertise, fun, experimentation and DIY science.
- Have your hair dyed into a two-tone ombre style, with a balayage service at Bleach Berwick Street
- Receive a toner application to ensure one natural colour is faded into another
- For an additional charge, add an eye-catching 'super cool colour' dye (select "add a super cool colour" at the top of the page)
Exclusive to TRULY
- Take home a complimentary set of Bleach products, including shampoo, conditioner and colour