THE PERFECT STIR

Negroni Masterclass & Tasting at East London Liquor Company

Bittersweet, ruby red and endlessly debated, the Negroni is a classic every bartender has an opinion on. Here, East London Liquor Company opens the doors to its Lab, a space usually reserved for industry friends, to show you a different side to the drink you know and love.

With a welcome drink in hand, you settle in as the team shares the tips and tricks of the trade, everything that turns a good Negroni into a killer one. Along the way, you taste your way through four very different versions of the serve, each designed to challenge what you think a Negroni can be.

Then it is your turn: choose your favourite and stir down a full glass of it, before heading home with a little something for the road.

More About East London Liquor Company

For more than 10 years, East London Liquor has been known for neon-topped, no-nonsense gin, vodka and rum showing up on bars and grocery shelves across the UK. By 2019, East London’s Rye® and Single Malt whiskies were ready to join the line up, showing just how seriously the distillery takes their approach to no frills, no fuss booze. Then in 2025 they upped their game again with the release of their flagship blended whisky, East London Threads: Blended Whisky, after a year of developing the perfect blend to unite beginners and connoisseurs alike.

Named after the place and soaked in its spirit, East London Liquor exists to call time on overpriced and underwhelming booze that hide behind distillers’ life stories, staid tradition and rules for rules’ sake. Instead of leaning on age statements and tried and tested barrel ageing combinations for their whisky, East London is a team that’s led by flavour and only flavour.