Couture Guide: Exclusive VIP Shopping Experience at The Lucy Choi London Boutique

Couture Guide: Exclusive VIP Shopping Experience at The Lucy Choi London Boutique

Marble Arch, London

£210

“There’s no denying Choi makes good shoes. She has a knack for getting the balance between comfort and style just right” Metro

Why we love it

Lucy Choi has combined her unique heritage, fashion expertise and design credentials to launch an innovative shoe label. With her famous uncle Jimmy Choo as an influential role model, Lucy has framed the founding ethos of her own brand on what she likes to call the 3 C’s: Comfort, Character and Craftsmanship. Join Lucy in her Mayfair boutique and discover how the brand was born, her inspiration behind each collection, and gain exclusive styling tips.

What's Included?

  • Enjoy an exclusive private evening at the Lucy Choi London boutique for a minimum of six guests
  • Indulge with champagne on arrival
  • Learn about how the Lucy Choi brand came about, her inspiration behind the collections, and gain shoe styling tips and advice
  • Take home a luxurious gift bag each, including a £25 Lucy Choi voucher, 'Artisan du Chocolat' chocolates and more

Exclusive to TRULY

  • This experience is unique to Truly guests

Description

Niece of legendary shoe designer Jimmy Choo, Lucy Choi founded her own boutique shoe label in 2012. Choi’s family dynasty of shoemaking is evident in her beautifully crafted ready-to-wear footwear. Her shoes have graced the floors of key department stores in London, including Fenwick and Harvey Nichols, and are now available in the Middle East, Canada, Hong Kong and Singapore.

Lucy’s personality and style is reflected in her brand. Experimenting with unusual combinations of textures and colours, each piece has a strong sense of harmony. The brand’s signature is a "Rock ‘n’ Royal” theme inspired by her two primary muses: the edgy Kate Moss and the classic Kate Middleton.

Lucy’s vision is to offer customers, “luxurious and affordable shoes, without compromising on design, craftsmanship and comfort.” Both style and comfort are paramount to the brand; as standard, all shoes have a cushioned sole. Her diverse collections come in an array of colours and toe shapes fit for any occasions. Finishes include luxurious leathers, soft suedes, satins, hand-dyed silks, embellishments and vintage lace, which are all sourced and made by Lucy’s trusted suppliers.

This forward thinking brand meets the demands of the modern woman. The aesthetic appeals to a sophisticated generation of women, who look for quality and luxury at the best possible price. Lucy designs every shoe to be unique and spirited.

With an exclusive private evening at the Lucy Choi London boutique, guests can look forward to champagne on arrival, followed by an informal talk on the brand and the Lucy Choi brand journey. Take away shoe styling tips and recommendations, as well as a complimentary £25 voucher offered as part of a goodie bag.

Description

Niece of legendary shoe designer Jimmy Choo, Lucy Choi founded her own boutique shoe label in 2012. Choi’s family dynasty of shoemaking is evident in her beautifully crafted ready-to-wear footwear. Her shoes have graced the floors of key department stores in London, including Fenwick and Harvey Nichols, and are now available in the Middle East, Canada, Hong Kong and Singapore.

Lucy’s personality and style is reflected in her brand. Experimenting with unusual combinations of textures and colours, each piece has a strong sense of harmony. The brand’s signature is a "Rock ‘n’ Royal” theme inspired by her two primary muses: the edgy Kate Moss and the classic Kate Middleton.

Lucy’s vision is to offer customers, “luxurious and affordable shoes, without compromising on design, craftsmanship and comfort.” Both style and comfort are paramount to the brand; as standard, all shoes have a cushioned sole. Her diverse collections come in an array of colours and toe shapes fit for any occasions. Finishes include luxurious leathers, soft suedes, satins, hand-dyed silks, embellishments and vintage lace, which are all sourced and made by Lucy’s trusted suppliers.

This forward thinking brand meets the demands of the modern woman. The aesthetic appeals to a sophisticated generation of women, who look for quality and luxury at the best possible price. Lucy designs every shoe to be unique and spirited.

With an exclusive private evening at the Lucy Choi London boutique, guests can look forward to champagne on arrival, followed by an informal talk on the brand and the Lucy Choi brand journey. Take away shoe styling tips and recommendations, as well as a complimentary £25 voucher offered as part of a goodie bag.

We Also Recommend

  • Indulge in a Michelin-starred meal at Alyn Williams at The Westbury
  • See a West End show at Her Majesty’s Threatre in Haymarket
  • Grab a post-dinner cocktail at The Sanderson Hotel’s Long Bar

Additional Information

This experience is valid for redemption within six months from the date of issue.

This experience is available during regular opening hours, as well as for a private after-hours session from Tuesday to Thursday, 6.30pm to 8.30pm.

The £25 voucher per person is valid for three months.

Any additional products or services desired can be paid for in full, on site.

This experience is not suitable for those who require disabled access.

Note that at least five days’ notice is required for any cancellations or amendments to bookings.

All bookings are subject to availability. We advise booking at least three weeks in advance to guarantee the desired date and time.

We Also Recommend

  • Indulge in a Michelin-starred meal at Alyn Williams at The Westbury
  • See a West End show at Her Majesty’s Threatre in Haymarket
  • Grab a post-dinner cocktail at The Sanderson Hotel’s Long Bar

Additional Information

This experience is valid for redemption within six months from the date of issue.

This experience is available during regular opening hours, as well as for a private after-hours session from Tuesday to Thursday, 6.30pm to 8.30pm.

The £25 voucher per person is valid for three months.

Any additional products or services desired can be paid for in full, on site.

This experience is not suitable for those who require disabled access.

Note that at least five days’ notice is required for any cancellations or amendments to bookings.

All bookings are subject to availability. We advise booking at least three weeks in advance to guarantee the desired date and time.

How it works

  • Choose your experience

    Treat yourself or share with someone you truly care about.

  • We arrange everything

    Our concierge will arrange everything, even the little extras.

  • Relax and enjoy

    Simply show up and savour the memory that will last a lifetime.

Location

18 Connaught St, London W2 2AH

Lucy Choi London 18 Connaught St, London W2 2AH

Couture Guide: Exclusive VIP Shopping Experience at The Lucy Choi London Boutique

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