An image of a woman looking at her shoes, Bespoke styling evening. Lucy Choi London Boutique

COUTURE GUIDE Exclusive VIP Shopping Experience by Lucy Choi London Boutique

Lucy Choi London Boutique

18 Connaught Street Westminster W2 2AH United Kingdom


Lucy Choi has combined her unique heritage, fashion expertise and design credentials to launch an innovative shoe label. With her famous uncle Jimmy Choo as an influential role model, Lucy has framed the founding ethos of her own brand on what she likes to call the 3 C’s: Comfort, Character and Craftsmanship. Join Lucy in her Mayfair boutique and discover how the brand was born, her inspiration behind each collection, and gain exclusive styling tips.

"There’s no denying Choi makes good shoes. She has a knack for getting the balance between comfort and style just right"


  • An exclusive private evening at the Lucy Choi London boutique

  • Bubbles and chocolates on arrival

  • Learn about how the Lucy Choi brand came about, the inspiration behind the collections and gain shoe styling tips and advice from one of the Lucy Choi experts.

  • Take home a gift bag including a £25 voucher each and other goodies

Number of guests


Easy Refunds & Exchanges

Instant E-Certificate Delivery

1 Year Validity


Niece of legendary shoe designer Jimmy Choo, Lucy Choi founded her own boutique shoe label in 2012. Choi’s family dynasty of shoemaking is evident in her beautifully crafted ready-to-wear footwear. Her shoes have graced the floors of key department stores in London, including Fenwick and Harvey Nichols, and are now available in the Middle East, Canada, Hong Kong and Singapore. Lucy’s personality and style is reflected in her brand. Experimenting with unusual combinations of textures and colours, each piece has a strong sense of harmony. The brand’s signature is a "Rock ‘n’ Royal” theme inspired by her two primary muses: the edgy Kate Moss and the classic Kate Middleton. Lucy’s vision is to offer customers, “luxurious and affordable shoes, without compromising on design, craftsmanship and comfort.” Both style and comfort are paramount to the brand; as standard, all shoes have a cushioned sole. Her diverse collections come in an array of colours and toe shapes fit for any occasions. Finishes include luxurious leathers, soft suedes, satins, hand-dyed silks, embellishments and vintage lace, which are all sourced and made by Lucy’s trusted suppliers. This forward thinking brand meets the demands of the modern woman. The aesthetic appeals to a sophisticated generation of women, who look for quality and luxury at the best possible price. Lucy designs every shoe to be unique and spirited. With an exclusive private evening at the Lucy Choi London boutique, guests can look forward to champagne on arrival, followed by an informal talk on the brand and the Lucy Choi brand journey. Take away shoe styling tips and recommendations, as well as a complimentary £25 voucher offered as part of a goodie bag.


18 Connaught Street Westminster W2 2AH United Kingdom


6:30 PM - 8:30 PM


6:30 PM - 8:30 PM


6:30 PM - 8:30 PM


1. Once you have checked out, you will receive an e-certificate with a unique redemption code.

2. Use this code to request your booking with the desired date and time

3. Sit back and let us handle the rest. Arrive to your experience knowing we have arranged everything.


Always the same value-for-money as found on our partner's website or venue.