COUTURE GUIDE

MORE ABOUT THE EXPERIENCE

Niece of legendary shoe designer Jimmy Choo, Lucy Choi founded her own boutique shoe label in 2012. Choi’s family dynasty of shoemaking is evident in her beautifully crafted ready-to-wear footwear. Her shoes have graced the floors of key department stores in London, including Fenwick and Harvey Nichols, and are now available in the Middle East, Canada, Hong Kong and Singapore. Lucy’s personality and style is reflected in her brand. Experimenting with unusual combinations of textures and colours, each piece has a strong sense of harmony. The brand’s signature is a "Rock ‘n’ Royal” theme inspired by her two primary muses: the edgy Kate Moss and the classic Kate Middleton. Lucy’s vision is to offer customers, “luxurious and affordable shoes, without compromising on design, craftsmanship and comfort.” Both style and comfort are paramount to the brand; as standard, all shoes have a cushioned sole. Her diverse collections come in an array of colours and toe shapes fit for any occasions. Finishes include luxurious leathers, soft suedes, satins, hand-dyed silks, embellishments and vintage lace, which are all sourced and made by Lucy’s trusted suppliers. This forward thinking brand meets the demands of the modern woman. The aesthetic appeals to a sophisticated generation of women, who look for quality and luxury at the best possible price. Lucy designs every shoe to be unique and spirited. With an exclusive private evening at the Lucy Choi London boutique, guests can look forward to champagne on arrival, followed by an informal talk on the brand and the Lucy Choi brand journey. Take away shoe styling tips and recommendations, as well as a complimentary £25 voucher offered as part of a goodie bag.

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