Decode Beauty: Personalised Skin Serum with Genetic Analysis at GENEU

Decode Beauty: Personalised Skin Serum with Genetic Analysis at GENEU

Mayfair, London

£295

“I’m 6 months in now and don’t think my skin has ever looked better. I am absolutely sold on the concept” Fiona Golfar, British Vogue

Why we love it

Analysing both your DNA and life habits, GENEU give you the power to truly understand your skin and how it will age. Visit their luxurious flagship store in Mayfair, eliminate the guesswork, and take home anti-ageing serum personalised to you - a world first.

What's Included?

  • Receive anti-ageing serum personalised to your genes and lifestyle, at GENEU's flagship Mayfair boutique
  • Before your visit, you'll receive an "at-home" swab kit to complete and return
  • GENEU will process your DNA sample to determine the genes central to your unique skin profile, revealing your precise needs
  • During your visit, learn about your skin profile with a Scientific Advisor; whilst enjoying a glass of Champagne
  • Take home four 10ml cartridges of your personally-prescribed serum, in a custom-engraved container

Exclusive to TRULY

  • This experience is unique to TRULY guests

Description

GENEU provide the world’s first DNA test for personalised anti-ageing skincare. Their groundbreaking skin profiling techniques give you the power to truly understand your own skin and how it will age, eliminating the guesswork in choosing the right product. The skin ageing process is different for each individual, determined by the DNA we inherit and impacted by specific lifestyle factors such as UV exposure, stress, smoking, pollution and diet.

The GENEU DNA test involves a simple cheek saliva swab, which you will complete at home ahead of your visit. This will then be tested for two genes related to the ageing of your skin; one influencing collagen breakdown, and one influencing your natural antioxidant protection levels (how effective you are at ridding your skin of the free radicals that cause damage). Both the genetic and lifestyle results together provide you with your "U+ Profile".

You will then visit the GENEU flagship store for your results consultation; a luxurious and modern setting on New Bond Street in Mayfair. One of their expert Scientific Advisors will guide you through the findings of your skin profile, while you enjoy a complimentary glass of Champagne.

Based upon your skin profile, you are then recommended two anti-ageing serums, which are presented in award-winning disposable cartridges. The patented, new generation design has been specifically created to ensure the active formulas are kept in optimum condition. One serum is designed to enhance your natural antioxidant levels, whilst the other enhances your natural collagen levels; reducing the impact of premature skin ageing.

This cutting edge technology is at the very forefront of skin care and skin health, with clinical trials finding that GENEU products reduce the appearance of fine lines and wrinkles by up to 30 per cent within just 12 weeks. Check out the benefits of GENEU in this video.

Description

GENEU provide the world’s first DNA test for personalised anti-ageing skincare. Their groundbreaking skin profiling techniques give you the power to truly understand your own skin and how it will age, eliminating the guesswork in choosing the right product. The skin ageing process is different for each individual, determined by the DNA we inherit and impacted by specific lifestyle factors such as UV exposure, stress, smoking, pollution and diet.

The GENEU DNA test involves a simple cheek saliva swab, which you will complete at home ahead of your visit. This will then be tested for two genes related to the ageing of your skin; one influencing collagen breakdown, and one influencing your natural antioxidant protection levels (how effective you are at ridding your skin of the free radicals that cause damage). Both the genetic and lifestyle results together provide you with your "U+ Profile".

You will then visit the GENEU flagship store for your results consultation; a luxurious and modern setting on New Bond Street in Mayfair. One of their expert Scientific Advisors will guide you through the findings of your skin profile, while you enjoy a complimentary glass of Champagne.

Based upon your skin profile, you are then recommended two anti-ageing serums, which are presented in award-winning disposable cartridges. The patented, new generation design has been specifically created to ensure the active formulas are kept in optimum condition. One serum is designed to enhance your natural antioxidant levels, whilst the other enhances your natural collagen levels; reducing the impact of premature skin ageing.

This cutting edge technology is at the very forefront of skin care and skin health, with clinical trials finding that GENEU products reduce the appearance of fine lines and wrinkles by up to 30 per cent within just 12 weeks. Check out the benefits of GENEU in this video.

The GENEU Journey

  • Book your in-store appointment time with TRULY
  • GENEU will send you an 'at-home' swab kit and lifestyle assessment
  • Complete and return it in the pre-paid envelope before your visit
  • GENEU will process your samples to determine your unique skin profile
  • Visit for your results consultation, to learn all about your skin profile
  • Take home your personally-prescribed serums

Minimum two weeks' notice is needed to book your appointment.

Additional Information

This experience is valid for redemption within six months from the date of issue.

Bookings are subject to availability, and must be made a minimum of two weeks in advance, to allow time to complete and return the 'at-home' swab kit.

Cancellations must be made within 24 hours of reservation time.

Your results consultation will last roughly 20-30 minutes.

Serums will be received in a choice of container (black lacquer, white pearl or gunmetal), engraved with your name, initials, or message of choice (up to 40 characters).

The GENEU Journey

  • Book your in-store appointment time with TRULY
  • GENEU will send you an 'at-home' swab kit and lifestyle assessment
  • Complete and return it in the pre-paid envelope before your visit
  • GENEU will process your samples to determine your unique skin profile
  • Visit for your results consultation, to learn all about your skin profile
  • Take home your personally-prescribed serums

Minimum two weeks' notice is needed to book your appointment.

Additional Information

This experience is valid for redemption within six months from the date of issue.

Bookings are subject to availability, and must be made a minimum of two weeks in advance, to allow time to complete and return the 'at-home' swab kit.

Cancellations must be made within 24 hours of reservation time.

Your results consultation will last roughly 20-30 minutes.

Serums will be received in a choice of container (black lacquer, white pearl or gunmetal), engraved with your name, initials, or message of choice (up to 40 characters).

How it works

  • Choose your experience

    Treat yourself or share with someone you truly care about.

  • We arrange everything

    Our concierge will arrange everything, even the little extras.

  • Relax and enjoy

    Simply show up and savour the memory that will last a lifetime.

Location

12 Lancashire Court, New Bond Street, London, W1S 1EY

GENEU 12 Lancashire Court, New Bond Street, London, W1S 1EY

Decode Beauty: Personalised Skin Serum with Genetic Analysis at GENEU

Reviews

  • Unique Experience

    Unique experience but the outcome of that is yet to be determined as it is a time based process.

Leave a review

Your first-hand experience(s) really help the TRULY community. Thanks!

Give a star rating of the experience