What’s the worst Christmas gift you’ve ever received? A pair of socks? An ugly jumper? Nothing at all?
We’ve all received our fair share of unwanted Christmas gifts. Most of the time it’s from someone who doesn’t really know you. Or from someone who’s a bit strapped for cash and grabbed the first stuffed teddy bear they saw on the shelf.
Group gifting lets friends, coworkers, and family members go in on your Christmas gift together. While it isn’t anything new, in my opinion, it’s certainly underrated. And in the light of the social and financial constraints of this difficult year, coming together to buy one fantastic gift for a loved one makes so much sense. If that gift is an experience, even better!
Here’s why pooling together your gift ideas, and money, is your best bet for amazing Christmas gifts in 2020.
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Pack More Love in One Gift
Knowing that your friends and family got together to put their time, effort and money together is an expression of love in and of itself. Having an amazing gift that’s from a group of your favourite people, rather than an individual makes the gift you receive all the more special.
As the saying goes, it’s the thought that counts. And who wouldn’t want the thought behind a gift coming from a group of your favourite people? Put simply, group gifts pack more love and festive cheer into one incredible gift.
Together You Can Get Something Extra Nice
Think about it- would you rather get 3 ugly jumpers from 3 of your friends, or a VIP shopping experience where you can choose exactly what you want. It’s a no brainer right?
The beauty of group gifting is that you can get the recipient something you know they’ll love. There’s nothing worse than receiving an unwanted gift from someone who’s spent their hard-earned money on you. It’s awkward for both the recipient and the gift giver!
More Bang for Your Buck
It’s not just the gift recipient who’s winning in the group gifting scenario. By pooling together their money, a group of friends, coworkers, or family members are able to stretch their money to get a gift that’s really special. It’s really a win-win situation.
While an average bottle of gin will set you back about £20, getting five friends to spend the same amount could get someone an extra special gift. Say, a gin and tonic masterclass with three-course lunch for two people at a chic destination cocktail bar?
I know which gin-based gift I’d prefer!
Group gifts also provide the opportunity for friends and family to contribute any amount they’d like toward the gift. Not everyone may be able to make the same financial contribution, but no matter what your contribution, you’ll still be able to be a part of giving something extra special.
The Ease of E-Gift Cards
One of the most popular ways for a group to treat that special someone is with an online gift card. It’s a no-brainer why this type of Christmas gift is favoured, especially during coronavirus social distancing.
For one, you don’t all have to organize getting together and heading to the shops to pick a gift. Together you can shop from the comfort of your home and decide on the best Christmas gift while avoiding the high-street. This is especially useful when you’ve left it to the day before and are hurriedly looking for a last-minute Christmas gift!
What’s more, the recipient will get their gift delivered directly to their email. No contact with a delivery man, no sanitation, no mask needed. Just a wonderful surprise in their email on Christmas morning with a personalized message from a gang of their favourite pals.
Distance Don’t Mean a Thing
Unfortunately, one of the biggest challenges of Christmas this year is the physical boundaries. Friends and family from overseas who may normally have visited could be forced to stay home. Even older relatives who live down the road are wisely keeping their distance. This can make gift-giving a bit more difficult than normal.
Group gift-giving takes distance out of the equation. Together you can pool your money and have a beautifully wrapped gift delivered or an online gift card. You could even organise a group gift opening via Zoom on Christmas day! Just because you aren’t seeing all your loved ones in person this Christmas doesn’t mean you can’t share the love.
Experiences Over Stuff
Now, this is something we’re really passionate about – collecting memories, not things.
And we’re not the only ones. The preference for experiences over material “things” has been growing in popularity. More of us are looking for unique experiences where we can learn something new, create something original, or simply share some precious time with loved ones. Research shows that experiences result in longer-lasting happiness than material possessions, provide better memories, and result in less clutter.
Giving experiences over things as a group Christmas gift couldn’t make more sense. Who wouldn’t prefer one totally unforgettable experience from a group of friends over a bunch of stuff? What’s more, gift experiences are a great way for both the givers and receiver to enjoy something together. Together you can organize a group whisky tasting, a group dining experience, or an unforgettable getaway.
The Gift of Something to Look Forward To
You might be thinking, hold on – isn’t a family holiday or group dinner at a Michelin star restaurant going to be a bit difficult with all the COVID-19 restrictions?
Lucky for you and the recipient, our gift experiences are valid for two years. That’s up to 24 months of eager anticipation during which your loved one can look forward to their luxury spa day, cocktail masterclass or holiday to their bucket-list destination.
Excitement over unwrapping a materialistic gift under the Christmas tree can be fleeting. But with a gift experience in the pipeline, they’ll have something incredible to look forward to in 2021. Plus they get to decide when is the best time for them to redeem their gift and create new memories when they feel ready.
In the spirit of the holidays this year, forget about getting another standard bottle of perfume or a gimmicky piece of tech that’ll be outdated in less than year’s time. Giving a gift experience from a group that’s packed with more love is one of the best gifts to give this Christmas.
You’re not just giving the chance to make lifelong memories, you’re also giving the gift of something to look forward to. And something we could all do with right now!